More enquiries, with method.
Once the foundations hold, advertising is a powerful lever: it brings customers fast. But without strategy it’s just a cost. We build campaigns and lead-generation paths that bring real — and qualified — enquiries to your business.
After the call you receive, for free, how your business should look online.
Analysis
We understand your business, area and goal. If ads aren’t needed yet, we tell you.
Landing & tracking
A page built for the campaign and enquiry tracking, before a single euro is spent.
Ads prepared
Copy, images and keywords written for your customers.
Internal check
Every ad goes through our own check before it reaches Google or Meta.
Go-live & review
Budget goes to what brings enquiries, and you see what you spend and what comes in.
Advertising isn’t the problem. Firing it into the void is.
Ads amplify what you already have: if the foundations don’t hold, they amplify the waste too.
Burned budget
Campaigns without strategy bring curious clicks, not customers. You spend and it’s gone.
Traffic in the wrong place
Great ads on a weak page: customers arrive and leave. The landing makes the difference.
Leads that don’t buy
Without qualifying leads, you chase people who were never really interested.
It all starts with your strategy.
We never jump straight to “doing”. First we understand where you want to go, then we give your business a face and consistency — and only then we build. In this order, always.
Strategy
We start from your goals and decide what your business really needs, in what order and why. It directs everything else.
The starting pointBrand identity
We give your business a recognisable face: tone of voice, values, how you show up. So whoever meets you instantly gets who you are.
Design system
Colours, fonts, visual elements: a coherent system that makes everything we publish recognisable as yours, everywhere.
Campaigns & lead generation
With landing pages and tracking ready, we switch on the right campaigns and bring qualified leads, measuring every euro.
The pushWe test ads on ourselves first.
From 13 to 17 September 2026 we ran a YouTube campaign to grow Skalo’s channel, with a €25 budget. Subscriptions as the only goal, an audience built on what small businesses search for, no tweaks while it ran.
What we put in play
- ✓
Campaign strategy
Which channels, which message and for which customers — decided by your goals.
- ✓
Landing pages that convert
Pages built to turn the click into a real enquiry.
- ✓
Google & Meta Ads
Campaigns managed and optimised where your customers really are.
- ✓
B2B lead generation
Tailored paths for those who work with companies, for qualified contacts.
- ✓
Results tracking
You know exactly what you spend and how many enquiries come in.
- ✓
Continuous optimisation
We move budget to what works, month after month.
Three items, always kept apart.
Set-up prepares everything once: campaign strategy, landing page, ads and enquiry tracking. Management is the monthly work: checks, optimisation and the numbers on what you spend and what comes in.
The exact figure depends on how many campaigns and which channels: you get it in writing in the proposal. VAT-exempt prices — transaction not subject to Italian VAT (art. 7-ter D.P.R. 633/1972). If you are a VAT-registered business in Italy, you account for the tax yourself under the reverse-charge mechanism. All prices →
The advertising budget is yours: you decide it and you pay it directly to Google or Meta. It sits outside Skalo's fee, with no mark-up.
A real person runs them, by name.
Skalo’s Google Ads campaigns are set up and managed by Alfredo Di Romano, Digital Marketing Manager, holder of 2 certifications issued by Google. You can verify them yourself, in one click.
Google Ads Search CertificationAlfredo Di Romano · valid until August 2027Verify the credential →
AI-Powered Performance Ads CertificationAlfredo Di Romano · valid until August 2027Verify the credential →
What people ask before starting.
How much does it cost to hand you the campaigns?
Management starts from €490/month, set-up from €590 one-off. The advertising budget is on top and goes straight to the platforms. The exact figure depends on how many campaigns and which channels: you get it in writing in the proposal, after the free call with Anna.
Do you pay the advertising budget?
No. The advertising budget is yours: you decide it and you pay it directly to Google or Meta. It sits outside Skalo's fee, with no mark-up. So you always see what goes to advertising and what comes to us.
Who runs my campaigns?
Alfredo Di Romano, Skalo’s Digital Marketing Manager, sets them up and runs them, with personal Google Ads certifications you can verify from the links above.
Which platforms do you work on?
Google Ads (Search and YouTube) and Meta (Facebook and Instagram). The strategy decides which: where your customers are and what they search for.
When do the campaigns go live?
Once the landing page and enquiry tracking are ready. Before reaching Google or Meta, every ad goes through our internal check. If ads don’t make sense for you yet, we tell you.
Do you guarantee results?
No. Nobody can guarantee what the platforms decide or how many customers arrive. What you get is a method: you always know what you spend and how many enquiries come in, and the budget moves to what works.
The push comes after the foundations
Ads and lead generation pay off far more when site, content and reputation are already in place. The strategy decides the moment. See the full direction →
Let’s start with your strategy.
Just 30 minutes of your attention. We study your business and come back with a tailored strategy and proposal — nothing sold, no promises.
After the call you receive, for free, how your business should look online.