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Cookie Policy

Last updated: August 19, 2026

1. Data Controller

The data controller is Skalo Agency LLC, with registered office at 30 N Gould St Ste R, Sheridan, WY 82801, USA (Wyoming Entity ID: 2026-001391187). Email: info@skalo.agency. EU Representative (Art. 27 GDPR): Annamatilde Baiano β€” Via Conte Roncone, 7, 00020 Ciciliano (RM), Italy.

2. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help improve the browsing experience and remember your preferences.

3. Cookies Used by This Website

Skalo.agency uses technical cookies, necessary for the website to work, and β€” only if you allow it β€” two separate categories: the statistical cookies of Google Analytics 4 and the campaign-measurement cookies of Google Ads. The two categories are accepted or declined one by one, and we do not share your data with third parties for marketing purposes.

4. Cookie Details

  • skalo-theme β€” Technical (localStorage). Stores the theme you chose (light/dark). Duration: until manually deleted. No personal data, no consent required.
  • skalo-consent β€” Technical (localStorage). Stores the choice you made on the banner and the date you made it. Duration: 6 months, after which you are asked again. Its only purpose is to avoid asking you at every visit. No consent required.
  • _ga β€” Third-party statistical cookie (Google Analytics 4). Assigns a random identifier to the browser to tell one visit from another. Duration: 24 months. Installed only after your consent.
  • _ga_<ID> β€” Third-party statistical cookie (Google Analytics 4). Keeps the state of the measurement session. Duration: 24 months. Installed only after your consent.
  • _gcl_au β€” Third-party advertising cookie (Google Ads). Used to tell whether a click on an ad turned into an enquiry. Duration: 90 days. Installed only after your consent to the ad-campaign category, and only on campaign landing pages.

5. Third-Party Cookies

This website is hosted on Vercel, which may use strictly necessary technical cookies for content distribution (CDN) and website protection. These cookies do not track users and do not collect personal data. Also on Vercel runs Vercel Web Analytics, which counts visits in aggregate form: it writes no cookies, stores nothing on your device and does not recognise you from one visit to the next, so it does not require your consent. It tells us how many people read the pages, not who they are.

If you consent to statistics, the website loads Google Analytics 4 (Google Ireland Limited): it tells us how many people visit the pages, where they come from and which content turns out to be useful β€” never who you are. If you consent to ad campaigns, it loads the Google Ads tag on campaign landing pages, to know which ads bring real enquiries. We have turned off data sharing with other Google products, and IP addresses are only used to estimate the country of origin without being stored. Until you consent, Google's script is not even downloaded: no request leaves your browser towards Google's servers.

On pages where you book an appointment (for example the social media management landing page), the calendar from Koalendar Inc. is embedded: it is the service you use to pick a day and time and to leave us your contact details. The frame loads together with the page because it is the very function you came to use, and Koalendar may write its own technical cookies to make it work. What you type into the calendar reaches us and Koalendar, and no one else.

6. The Banner and Your Choices

On your first visit a panel appears at the bottom of the page with two equally weighted choices: Accept and Decline. With "Choose" you can decide category by category, because statistics and ad campaigns are different purposes and are authorised separately; the switches always start off. The panel does not dim the site, does not block reading and does not force you to answer in order to keep browsing: you can read and use every page leaving it where it is. If you would rather not answer, the X withdraws it into a small icon at the bottom right, and in that case it counts as a refusal for both categories: no cookie is installed. Silence, scrolling and closing the panel never count as consent.

You can change your mind at any time: click the icon at the bottom right and choose again β€” withdrawing consent is as easy as giving it (Art. 7 Β§ 3 GDPR). Your choice stays valid for 6 months, then you are asked again. Prior consent for non-technical cookies is required by Art. 5 Β§ 3 of Directive 2002/58/EC and by the cookie guidelines of the Italian Data Protection Authority of 10 June 2021; technical cookies alone are exempt.

7. How to Manage Cookies

You can manage and delete cookies directly from your browser. Here's how in the most common browsers:

  • Google Chrome
  • Mozilla Firefox
  • Safari
  • Microsoft Edge

Disabling technical cookies may prevent your chosen theme and your cookie choice from being saved β€” with the effect that the panel will reappear at every visit.

8. Policy Changes

We reserve the right to update this Cookie Policy at any time. Changes will be published on this page with the date of last update.

9. Contact

For any questions about the cookies used by this website, you can contact us at info@skalo.agency or write to the EU Representative: Annamatilde Baiano β€” Via Conte Roncone, 7, 00020 Ciciliano (RM), Italy.

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Β© 2026 Skalo Agency LLC. All rights reserved.
Skalo Agency LLCβ€”30 N Gould St Ste R, Sheridan, WY 82801, USAβ€”Wyoming Entity ID: 2026-001391187
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