Terms of Service

These Terms explain how we work and on what conditions. The relationship with each client is then governed by the signed contract: where the contract says something different, the contract prevails.

1. Who we are

Skalo Agency LLC ("Skalo") is a company incorporated in the State of Wyoming, USA, providing digital marketing services to businesses and professionals, mainly in Italy.

• Skalo Agency LLC — 30 N Gould St Ste R, Sheridan, WY 82801, USA
• Wyoming Entity ID: 2026-001391187 — EIN: 36-5171762
• Email: info@skalo.agency
• Representative in the European Union (Art. 27 GDPR): Annamatilde Baiano — Via Conte Roncone, 7, 00020 Ciciliano (RM), Italy

2. Scope of these Terms

They apply to anyone browsing skalo.agency and to clients receiving Skalo services. If you accept on behalf of a company, you confirm you have authority to bind it.

The document governing each individual relationship remains the contract: these Terms describe the framework and apply to the extent the contract does not provide otherwise.

3. Services

Skalo designs and delivers the following services with a human team:

• Review and online reputation management
• Social & content management: editorial plan, content production and publishing
• Website design and development
• SEO and GEO: visibility on Google and citation by generative AI systems
• Google Business Profile: setup, optimisation and ongoing management
• Conversational assistants on websites and WhatsApp Business
• Advertising campaigns and lead generation on Google and Meta
• Automation flows and custom AI solutions
• Strategic consulting and digital presence plans

The exact scope of each service — what is included, in what volumes, on which channels and within what timeframes — is the one set out in the accepted proposal and in the contract.

4. How the relationship starts

The path is always the same, in four steps:

• An introductory call to understand your situation and goals
• A written proposal with the services offered and the commercial terms
• A contract with a unique number, reflecting what was agreed
• Onboarding and start of activities

Prices published on this website are indicative and give you an order of magnitude. The amount you pay is the one stated in the contract.

5. Commercial terms and invoicing

The commercial terms of each relationship are those of the contract. In general:

• Amounts are expressed in euro.
• Setup is settled according to the instalments stated in the contract, as a rule half on signature and half on completion.
• Subscription fees are monthly and start on the date stated in the contract.
• Payment is made by bank transfer to the account held by Skalo Agency LLC indicated in the contract and on the invoice.
• Not subject to Italian VAT · art. 7-ter Presidential Decree 633/1972. If you are a VAT-registered business in Italy, the tax is accounted for by you under the reverse charge mechanism.

6. Term, renewal and termination

Duration and any initial commitment period are defined in the contract, service by service.

• Subscription services continue month by month.
• When either party wishes to end the relationship, it informs the other 30 days in advance, in writing to info@skalo.agency.
• During those 30 days we complete the activities already started and scheduled.
• On termination we hand back access, profiles and materials as described in section 9.

7. What we need from you

For the work to proceed, the client undertakes to:

• Be the legitimate owner or authorised manager of the accounts and profiles entrusted to us
• Grant access and authorisations as agreed, and provide accurate, up-to-date information
• Provide the material set out in the contract within the agreed timeframes: photos, texts, data, business information
• Warrant that it holds the rights to the material it provides, including images and trademarks
• Comply with the rules of the platforms on which we operate on its behalf
• Request lawful activities only: we do not produce fake reviews and we do not manipulate existing ones

8. Results and liability

Skalo delivers its services with the professional diligence expected in this industry and commits skills, tools and time. Ranking on Google, citation by AI systems, content reach and campaign performance also depend on variables no supplier controls: platform algorithms, competition, seasonality, market conditions.

• Estimates, projections and examples in commercial materials describe possible scenarios and are meant to inform your decision: they are working assumptions, not contractually promised results.
• Published case studies describe results achieved with specific clients, in a specific context.
• Skalo is liable for direct damages attributable to it, up to the amount the client paid for the service concerned in the twelve months preceding the event.
• Indirect damages and loss of profit are excluded.
• Consequences of suspensions, limitations or changes decided independently by third-party platforms are excluded.

9. Accounts, content and materials

What is yours stays yours, during the relationship and after it.

• Social accounts, Google Business Profile, domain and profiles remain your property.
• Content created for you — copy, graphics, video, website — becomes yours upon settlement of the related fee.
• The methods, internal tools and software used to produce it remain Skalo's.
• On termination we hand over access and files and remove our authorisations from your accounts.
• Skalo may reference the work carried out in its portfolio and case studies, in the form agreed with you.

10. Advertising budgets and third-party services

When we manage campaigns or activate external tools, the separation is clear:

• The advertising budget on Google, Meta and other platforms is yours, you decide it and you pay it directly to the platform. It sits outside Skalo's fee and is passed through at cost, with no mark-up.
• Licences, third-party tool subscriptions, domains and hosting are stated separately where required.
• Platforms apply their own rules and may suspend or limit an account: when that happens we handle it together, but the decision remains theirs.

11. Artificial intelligence

Skalo uses artificial intelligence systems in delivering its services, always with human supervision and under a person's responsibility.

• The conversational assistant, where activated, discloses itself to users as an AI system, as required by Art. 50 §1 of Regulation (EU) 2024/1689.
• Artificially generated or modified content — in particular videos with synthetic avatars or voices — is labelled as such; when publishing it, the client keeps the labelling applied by Skalo.
• Replies to reviews are written by people.

12. Personal data and confidentiality

The processing of personal data is described in the Privacy Policy, which forms an integral part of these Terms.

• Each party treats as confidential the other's information it becomes aware of during the relationship.
• The point of contact for the European Union is the Art. 27 GDPR Representative named in sections 1 and 16.
• Where Skalo processes data on the client's behalf, it does so on the client's instructions and within the limits of the contracted service.

13. If you are a consumer

If you purchase for purposes outside your business or professional activity, you are a consumer under the Italian Consumer Code (Legislative Decree 206/2005) and you have rights no clause can restrict.

• You have 14 days from conclusion of the distance contract to withdraw, by writing to info@skalo.agency; you do not need to give a reason.
• If you ask us to start before those 14 days have elapsed and then withdraw, we charge for the portion of the service already delivered up to that point.
• Statutory consumer protections continue to apply even where these pages state otherwise.

14. Changes to these Terms

These Terms may be updated. The version in force is always the one published on this page, with the last-updated date shown at the top.

For clients with an ongoing contract, changes apply from the first renewal following publication.

15. Governing law and jurisdiction

The relationship is governed by Italian law. The Court of Tivoli (Rome, Italy) has exclusive jurisdiction over any dispute.

If you are a consumer, the court of the place where you reside or have elected domicile remains competent, as provided by law.

16. Contact

For any question about these Terms of Service:

• Skalo Agency LLC — info@skalo.agency
• EU Representative (Art. 27 GDPR): Annamatilde Baiano — Via Conte Roncone, 7, 00020 Ciciliano (RM), Italy — info@skalo.agency

Annex A.1 — Authorisation and access (OAuth 2.0)

For services involving the Google Business Profile, Skalo requests authorisation to access the profile via Google's OAuth 2.0 protocol:

• We never see your password — authentication happens directly with Google
• Permissions requested are limited to: reading reviews, publishing replies and consulting performance metrics
• You can revoke access at any time from your Google account settings
• Authorisation is required for each location connected to the service

Annex A.2 — Handling of review data

Data obtained through the Google Business Profile API is subject to the following rules:

• Review data is used exclusively for the contracted reputation management service
• Data is never sold, transferred to third parties or used for other purposes
• Data is not manipulated or aggregated for purposes unrelated to the service
• Cached data is deleted within 30 days, in compliance with Google Business Profile API policies
• For long-term retention of reports and analyses, the rules described in the Privacy Policy apply

Annex A.3 — Security and credentials

We apply the following measures to protect access to your accounts:

• Multi-factor authentication (MFA) for all authorised operators
• Data access limited to strictly necessary personnel
• Dedicated business accounts, separate from personal accounts
• Access monitoring and regular audits
• In case of suspected unauthorised access, Google and the client are notified immediately

Annex A.4 — Transparency on accounts

How we work on the accounts you entrust to us:

• The client is notified within 48 hours of any change made to their account, for example adding a manager
• This notice is separate from automatic notifications sent by Google
• Monthly reports on the activity carried out on the profile

Annex A.5 — Compliance with Google policies

Skalo operates in compliance with the Google Business Profile API Policies:

• We do not generate fake reviews and we do not practise review gating
• We do not automate replies to reviews — every reply is written by a human operator
• We do not automatically revert changes made by Google to profiles
• We do not use review data for lead generation or unauthorised analysis
• We do not replicate the Google Business Profile user interface

Annex B — WhatsApp Business API and Meta policies

Use of the WhatsApp Business API integration provided by Skalo Agency, as a Business Solution Provider (BSP) authorised by Meta, implies acceptance of the following conditions. As a user of our platform, you represent and warrant that you:

• Have obtained explicit, documented consent (opt-in) from each recipient before sending any message, specific by category (marketing messages, transactional notifications, customer support messages).
• Honour every opt-out request received on any channel (WhatsApp, email, phone or other), immediately stopping communications to the recipient who withdrew consent.
• Use the integration only for sectors and products permitted by Meta's WhatsApp Commerce Policy. Excluded, among others: firearms, ammunition and explosives; drugs and controlled substances; prescription medicines; adult products or content; unauthorised gambling; live animals; counterfeit goods or goods without brand authorisation; multi-level marketing (MLM) or pyramid schemes; predatory lending services; terrorist or criminal activities.
• Send outbound messages exclusively through templates pre-approved by Meta and clearly identify your company as the sender in every communication.
• Use data obtained through WhatsApp (phone numbers, message content, metadata) exclusively for the contracted messaging, excluding profiling, advertising, lead generation and resale to third parties.
• Fully comply with Meta's policies: WhatsApp Business Terms of Service, WhatsApp Business Messaging Policy and WhatsApp Commerce Policy, available at business.whatsapp.com.
• Are fully responsible for the use of your WhatsApp Business account, holding Skalo Agency harmless from penalties, suspensions, legal actions or damages arising from breaches of Meta's policies.
• Acknowledge that Meta Platforms, Inc. may independently suspend access to the tenant's WhatsApp number in case of breach of its policies, regardless of any action by Skalo Agency.
• Acknowledge that Skalo Agency, as BSP, may suspend or terminate access to the WhatsApp integration in case of conduct that does not comply with Meta's policies.

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